Brand Image and Digital Communications Manager

Referans No: HG-1529406827-8247

İş Alanı: Otomotiv

Şehir: İstanbul

Pozisyon Tipi: Tam Zamanlı

Eklenme Tarihi: 19-06-2018

We are looking for a “BRAND IMAGE AND DIGITAL COMMUNICATIONS MANAGER” for our client which is leading in Automotive ındustry.

  • Bachelor’s Degree
  • 3 to 5 years of experience in digital communications preferably in a multinational environment (Familiarity with SEA, SEO, monitoring tools and other digital platforms is highly appreciated)
  • Experience in managing creative and media buying agencies
  • Excellent command of both written and spoken English and/or French
  • Strong knowledge about brand communications and corporate guidelines
  • Excellent writing skills and very good grammatical knowledge
  • No military obligation for male candidates

JOB DESCRIPTION

  • Leading brand with excellent reputation, is looking for a team mate who will be responsible of contributing to the protection and development of the Company's online and offline reputation
  • Adapting the Group’s strategy to local situation and challenges
  • Defining brand communication plan for media communication
  • Ensuring that media communication is effectively deployed (briefing and management of creative and media buying agencies, deployment of various formats,  follow up of KPIs)
  • Deploying brands’ standards on ATL communication materials (including visual and sound identities)
  • Defining local communication plan in order to engage the audiences and identified targets
  • Ensuring that the plan is effectively deployed and related risks are carefully managed, in respect of Group’s rules
  • Managing content and formats for websites (regular updates, translations and improvements)
  • Proposing a weekly editorial plan for social media, in order to increase engagement with the target audiences. Following up KPIs and making suggestions for improvements
  • Monitoring digital eco-system on a daily basis, managing potential risks and treating them with the help of Consumer Care