Qualifications:

• University degree (Business Management, Marketing or Economics are preferable);
• 10+ years of experience in brand management, marketing management
• Successful experience in communication and product development within Retail sector;
• High level of self-organization, independence and proactiveness
• Handling complexity, problem solving,
• Excellent project management, communication, presentation skills;
• Highly developed proactive cooperation abilities, result focus;
• Advanced English.
• Understanding of demand forecast process;
• Мethods and channels of the product advertising;
• Agility, ability to adapt to changing environment.
• Possess and convey a senior level presence, confidence and understanding of the business.
• Strong communication and project management skills to work with multiple stakeholders.
• Strategic, curious, enterprise and ambitious mindset
• Ability to understand + synthesize data, insights, marketing metrics
• Ability to lead, manage, and influence the team and x-functional partners
• Demonstrated creative thinking and resilience as well as strong communication /negotiation skills to manage client demands.

Responsbilities:

• Coordinates the advertising strategies (both Above the Line and Below the Line) and creates campaigns, promotions and indoor & outdoor activities to increase the market share.
• Executes 360degree communication (ATL / BTL / Digital & Social Media)
• Works closely with countries to gather learnings and provide best practices for other countries.
• Monitors brand performances and recommended specific initiatives.
• Able to work with financials as well as carry out budgeting, financial analysis & reporting.
• Prepares the marketing plan, annual budget and communication/media plan for the brand.
• Manages and organizes product launches.
• Conceptualizes strategic initiatives and implement details of a campaign.
• Tracks consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution and by conducting consumer research.
• Flexibility to travel in order to track flow of business and take required actions in local site.
• Collaborate effectively with external & internal stakeholders to achieve business targets (advertising agencies, cross-functional team);
• Communication strategy development and creation of communication assets, information materials, product presentations for different internal and external partners.
• Category, Brands P&L and marketing budget effective management
• Deep understanding of consumer needs & insights, initiating recommendations with regards to improve market brand positions, that is portfolio, price positioning, advertising and promo activities, etc.